In the midst of Nigeria’s “Japa” wave—where high earners are moving to the UK, US, and Canada—a unique market opportunity is emerging for local businesses. While the government frets over the loss of skilled labor, TransactworldDigital is harnessing this trend to fuel Nigerian economic growth through international trade.
Transactpay Catalog is the latest innovation designed to empower Nigerian entrepreneurs. Traditionally, small businesses catering to the diaspora have relied on informal channels—such as family members facilitating local transfers—to meet the rising demand for homegrown raw foods and other products. With Transactpay Catalog, these businesses now have a powerful, streamlined platform to showcase and sell their goods online, accepting payments directly from international customers using foreign cards.
“Japa isn’t just about people leaving—it’s about creating opportunities for those who remain,” said Ernest Obi, Co-founder and CEO of Transactworld Digital. “We’re enabling small Nigerian businesses to export their products, receive payments in foreign currency, and contribute to keeping valuable USD within the country. With Transactpay Catalog, merchants can upload their products and get paid directly by customers abroad, transforming the way they do business.”
At its core, Transactpay Catalog is not merely a digital storefront. It represents a significant shift in how local businesses engage with the diaspora market. By eliminating the cumbersome process of coordinating transfers via family members, the platform simplifies transactions, accelerates delivery, and enhances the overall customer experience.
Beyond Catalog, Transactpay offers two additional services to further support business growth:
Transactpay Tribe: This tool helps businesses build a vibrant community by turning customers into loyal brand advocates. By opting in, customers receive timely notifications on sales, new product launches, and exclusive offers, ensuring consistent engagement and retention.
Transactpay Trust: Focusing on a seamless customer experience, Trust allows users to tokenize their bank accounts or cards, enabling a one-click checkout process. This feature not only boosts transaction success rates but also lays the groundwork for subscription-based models, making repeat purchases effortless.
A combination of these three solutions means that a small business on Instagram can now operate with the efficiency and global reach of an Amazon-level enterprise.
“At Transactworld Digital, we’re not just about facilitating payments; we’re about empowering Nigerian businesses to scale globally,” Ernest Obi added. “Transactpay Catalog, along with Tribe and Trust, equips local entrepreneurs to tap into a growing international demand while ensuring that every transaction reinforces our nation’s economic strength. It’s a win for businesses, the economy, and Nigeria as a whole.”
With these innovations, Transactworld Digital is positioning Transactpay as a critical catalyst for economic transformation—turning the challenges of the Japa wave into a beacon of opportunity and prosperity for Nigerian businesses.
