Keon Mattison, better known as KloudFather, isn’t just building a brand—he’s cultivating a community. A self-taught multimedia content creator with talents spanning music production, video editing, guitar playing, and streaming, Mattison represents the new wave of entrepreneurial creatives pushing culture forward from their own lane. With roots in YouTube and Twitch and a strong desire to shift the narrative around black nerd culture, KloudFather is much more than a nickname—it’s a movement.
The Rise of KloudFather
Since uploading his first YouTube videos in 2011, Mattison has been refining his voice through trial, error, and relentless ambition. His reintroduction to the scene in 2021, now with a stronger focus on music and streaming, showcased a matured creator ready to compete at the highest level. But success hasn’t come easy. Like many entrepreneurs, Keon has faced uphill battles—balancing multiple passions, financial roadblocks, and limited support.
Still, his breakthrough moment came when he least expected it. After losing his delivery job at Amazon in 2023, Keon decided to go live on Twitch one last time—only to have a major YouTuber named Wafellow hop into the stream, offer trivia challenges, and donate $500 in real time. That moment of validation reignited his belief and laid the foundation for what KloudFather is becoming today: a brand built on self-belief, humor, hustle, and heart.
Building a Brand with Purpose
The focus keyphrase KloudFather isn’t just an online alias—it’s an identity designed to resonate with gamers, anime lovers, and fellow “weebs,” particularly within the Black community. Mattison’s brand exists to inspire joy, unity, and self-expression through shared interests. He sees content not as entertainment alone but as a tool to connect with people, uplift them, and challenge cultural stereotypes.
His leadership style is “the glue”—a presence that holds others together and leads by example. Whether it’s showing up for his audience after work or carving out time to recharge, Keon has learned the value of work-life balance and consistency. With a clear goal of hitting 100,000 subscribers in the near future, he’s not chasing viral fame—he’s chasing longevity, culture, and community impact.
What’s Next for KloudFather?
With aspirations to push creative boundaries and expand his reach, Keon Mattison continues to attend cons like DreamCon and Youmacon while also performing at music showcases and networking with fellow creatives. His entrepreneurial philosophy is simple but powerful: show up, show out, and never take shortcuts. As he puts it, “You wanna ride like lightning, you’re gonna crash like thunder.” His mission is to turn rainy days into “kloudy” ones—blending fun, art, and ambition into something unforgettable.
For anyone watching the rise of KloudFather, one thing is certain: Keon Mattison is not to be counted out. The fire that drives him is the same energy that will one day make him a household name.
Follow him on Instagram to stay updated on his journey.
