For many people, financial success is measured by income, investments, or net worth. Yet despite achieving career milestones and financial stability, countless individuals continue to experience stress, anxiety, and uncertainty whenever money enters the conversation. Traditional financial advice often focuses on numbers, leaving one critical question unanswered. Why do people continue repeating financial behaviors they know are holding them back?
Sheila Baroro believes the answer often lies beneath the spreadsheets. As a CPA, finance executive, and certified Trauma of Money Practitioner, she is helping individuals uncover the emotional patterns that influence financial decisions through her work with Rise & Rebuild Academy. By combining decades of financial expertise with trauma informed coaching, Sheila is introducing a new perspective on what it means to achieve true financial wellbeing.
Looking Beyond Budgets and Balance Sheets
After more than 20 years leading financial operations and managing multimillion dollar budgets across nonprofit and public sector organizations, Sheila recognized a recurring pattern. Financial knowledge alone was rarely enough to create lasting change.
Many people understood how to budget, save, or invest, yet continued to struggle with fear, scarcity, overspending, or financial avoidance. Rather than treating these behaviors as simple discipline problems, Sheila began exploring how life experiences and emotional wounds shape people’s relationship with money.
Her work as a certified Trauma of Money Practitioner now helps individuals recognize these patterns, release limiting beliefs, and develop healthier financial habits rooted in confidence rather than fear.
A New Conversation About Financial Wellbeing
As financial stress continues to affect individuals and families worldwide, conversations about money are beginning to expand beyond technical advice. Increasingly, experts are acknowledging that emotional wellbeing plays an important role in financial decision making.
Through keynote presentations, workshops, podcasts, and community events across Canada and virtually around the world, Sheila helps audiences understand how trauma, family experiences, and deeply held beliefs influence financial behaviors. Her presentations encourage participants to replace shame and self criticism with greater self awareness, creating space for meaningful and sustainable change.
Rather than separating financial education from personal development, her approach integrates both, offering practical strategies while addressing the emotional foundations that often determine long term financial success.
Building Confidence Through Healing
For Sheila, financial wellbeing is about far more than accumulating wealth. It is about creating peace of mind, strengthening confidence, and empowering individuals to make financial decisions from a place of clarity instead of fear.
“My own journey taught me that financial success isn’t always the same as financial peace. That’s why my mission is to help people heal their relationship with money, release the limiting beliefs shaped by trauma and life experiences, and create lives of confidence, freedom, and true abundance,” she says.
As conversations around financial wellness continue to evolve, Sheila is helping redefine how people approach money. By combining professional financial expertise with emotional healing, she is encouraging individuals to see financial freedom not simply as a destination, but as the result of transforming their relationship with money from the inside out.
Learn More
SMB Finance Consulting
https://www.smbconsult.ca
Rise & Rebuild Academy
https://www.riserebuildacademy.com/women-empowerment-and-financial-coaching-about-us
