Publicity For Good Highlights Beverage Industry Trends with Clients at BevNET Live 2024
BevNET Live Winter 2024 brought together the beverage industry’s top innovators to spotlight emerging trends and forward-thinking products. Publicity For Good the #1 communications for for purpose-driven CPG brands was proud to be present. Known for their work with standout beverage brands such as, Kombucha Town, Holy Kombucha, Arden’s Garden, Cambio Roasters, Nutpods, and Flying Embers—which secured 88 media stories and reached over 699 million consumers, achieving impactful growth with PFG’s expert PR support.
Flying Embers‘ success exemplifies PFG’s ability to drive measurable impact for clients. Through a targeted PR campaign, PFG secured placements in high-profile outlets such as Forbes and Entrepreneur, expanded the brand’s presence at industry events, and amplified its core values of sustainability and innovation. The campaign not only boosted brand awareness but also positioned Flying Embers as a leader in the rapidly growing hard kombucha category.
Photo from Publicity For Good at BevNET. From left to right: Marcin Malyszko ( Co-founder of Mission Cocktails), Amit Singh (Co-founder of Mission Cocktails), Heather Holmes (Publicity For Good), Manish Shah (Founder/CEO of Philters) & Brian Bethke (Founder/CEO of Bear Maple Farms).
Publicity For Good attended BevNET Live, connecting with innovative, purpose-driven brands. The firm specializes in amplifying the voices of socially responsible companies like Mission Craft Cocktails, Bear Maple Farms, and Philters, helping them stand out in a competitive market.
“BevNET Live is more than an event—it’s a hub for transformative ideas and groundbreaking products. Our clients embody the innovation and purpose that this platform celebrates,” said Heather DeSantis, Founder of Publicity For Good.
Publicity For Good’s clients, Mission Craft Cocktails, Bear Maple Farms, and Philters—were at the event. While not part of the “New Beverage Showdown,” these brands used the opportunity to network, gain industry insights, and showcase their exceptional offerings. Here’s what sets them apart:
1. Mission Craft Cocktails
Photo from Mission Cocktails.
Mission Craft Cocktails blends premium ingredients with purpose by supporting local food banks, providing meals to families in need with every purchase.
Why You’ll Love It: Mission Craft Cocktails delivers premium ready-to-drink cocktails with locally sourced ingredients and elevated flavors. Their standout offerings include Margarita, Mai Tai, Manhattan, Cosmopolitan, and Old Fashioned—crafted to bring a high-quality bar experience straight to your home. Mission Cocktails combines bold flavors with a philanthropic mission.
Best For: Cocktail enthusiasts who want bar-quality beverages at home and care about supporting socially responsible brands. Mission Cocktails donates 5% of all their earnings to local food banks in California. Founders Amit and Marcin have funded over 84.4K meals to families in need and they plan to fund over 500k meals by the end of 2025.
.
2. Bear Maple Farms
Photo from Bear Maple Farms.
Bear Maple Farms introduced functional sparkling ginseng beverages sweetened with maple water. The brand is the first hydroponically grown ginseng to the beverage market in an adaptogenic, sparkling elixir. Bear Maple’s mission is to craft innovative, functional beverages that help nourish both the body and mind while fostering a sustainable future for the planet. Its functional sparkling ginseng beverages are crafted with high-quality ginseng, naturally sweetened with maple water, and are caffeine free.
Why You’ll Love It: These caffeine-free beverages offer unique flavors like Yuzu Citrus and Ginger, combining health benefits with a refreshing taste. As a 1% for the Planet member, they’re committed to sustainability.
Best For: Health-conscious individuals seeking a low-calorie, eco-friendly drink packed with functional benefits.
3. Philters
Photo from Philters.
Philters redefined non-alcoholic beverages by delivering sophisticated alcohol-free options that mirror the complexity of traditional cocktails: a line of zero-proof spirits made with all-natural ingredients and containing less than one gram of sugar. Available in four delicious flavors—Jynn, Mezkahl, Ruhm, and Wiski—it’s the perfect choice for those who want the taste of spirits without the alcohol.
Why You’ll Love It: They’re perfect for mindful drinkers who want to enjoy the social aspects of a cocktail without the alcohol.
Best For: Anyone embracing mindful drinking or exploring non-alcoholic alternatives with depth and character.
Here’s an Overview of the Noteworthy Brands from the New Beverage Showdown
1. Melo:
Photo from Melo.
Why You’ll Love It: Melo brings a unique twist to the functional beverage market with drinks infused with kava, a traditional root known for its calming properties. Founded by a team of Australians now based in the U.S., Melo is on a mission to bring the natural relaxation benefits of kava to consumers seeking balance and tranquility. Their beverages are designed to provide a sense of calm without compromising flavor or functionality.
Best For: Individuals looking for a natural, relaxing alternative to sugary sodas or energy drinks, and those interested in trying kava-based wellness drinks.
2. Recoup:
Photo from Recoup.
Why You’ll Love It: Recoup’s prebiotic sparkling beverages combine the anti-inflammatory benefits of ginger with electrolytes and prebiotics for gut health. Flavors like Watermelon Blood Orange + Ginger and Lemon Lime + Ginger offer a delicious way to hydrate and support overall wellness.
Best For: Active individuals and wellness enthusiasts looking for a functional beverage that aids in recovery and promotes digestive health.
3. RINGA:
Photo from RINGA.
RINGA delivers nutrient-packed hydration while supporting holistic health and sustainability.
Why You’ll Love It: RINGA’s beverages are crafted with organic moringa, apple cider vinegar, and prebiotic fiber, offering a nutrient-dense, lightly effervescent drink with zero added sugars or artificial flavors. Flavors like Lemon + Ginger and Cucumber + Mint provide a refreshing and healthful experience.
Best For: Health-conscious consumers seeking a plant-powered, adaptogenic beverage to support overall well-being.
4. oHy:
Photo from oHy.
Why You’ll Love It: oHy introduces a new generation of sparkling water infused with hydrogen for a silky-smooth mouthfeel and magnesium to promote clarity and calm. With zero calories, sugars, or sweeteners, and USDA Certified Organic flavors, it’s a pure and intentional hydration choice.
Best For: Individuals looking for a refreshing, health-focused alternative to traditional sparkling waters.
5. OoMee:
Photo from OoMee.
Why You’ll Love It: OoMee offers marine plant-based nutrition through products like Marine Greens powder and beverages infused with their proprietary Seabiotics™ blend. These products provide a convenient way to incorporate oceanic nutrients into your diet, supporting gut health and overall wellness.
Best For: Those interested in innovative, marine-based nutritional supplements and beverages to enhance their health regimen.
6. Passion Joy:
Photo from Passion Joy.
Why You’ll Love It: Passion Joy is a sparkling beverage made with real passion fruit, delivering a refreshing taste rich in antioxidants and immune-boosting vitamins. Born in California, it embodies sunny vibes and is free from additives, making it a kid-friendly choice.
Best For: Families and individuals seeking a natural, flavorful beverage that supports health and wellness.
7. MAS Energy:
Photo from MAS Energy.
Why You’ll Love It: MAS Energy aims to unite communities through Latin-inspired flavors, offering energy drinks that celebrate inclusivity and cultural richness. Their goal is to turn good times into better ones with more energy and more flavor.
Best For: Individuals looking for an energy boost with a cultural twist, appreciating unique flavors that celebrate Latin heritage.
8. Neptune:
Photo from Neptune.
Why You’ll Love It: Neptune provides all-natural flavored electrolyte water with zero sugar, offering healthy all-day hydration. With natural ingredients and refreshing flavors like Lime, Tropical, and Berry, it’s a revitalizing choice without artificial additives.
Best For: Health-conscious individuals seeking a low-calorie, electrolyte-rich beverage for daily hydration.
9. Grind with Gratitude:
Photo from Grind with Gratitude.
Why You’ll Love It: Grind with Gratitude is a community-based company focused on supporting individuals pursuing their dreams. Founded by the same visionary entrepreneurs behind the North Carolina restaurant chain Brunches, known for its iconic “Mimosas Made Me Do It” tagline, this brand carries the same spirit of hard work and creativity. They offer encouragement, tools, and accountability to help members on their journey, fostering a loyal and impactful community.
Best For: Aspiring entrepreneurs and creatives seeking a supportive community that values hard work, gratitude, and a dash of inspiration from a fellow North Carolina success story.
10. Dappy:
Photo from Dappy.
Why You’ll Love It: Dappy offers booze-free, mood-lifting drinks made with all-natural ingredients, infused with adaptogens and nootropics. Flavors like “Hangxiety Not Included” and “Don’t Text Your Ex” provide a refreshing, energizing experience without the downsides of alcohol.
Best For: Individuals seeking a non-alcoholic beverage that delivers a social buzz and mental clarity without regrets.
11. FRUGA:
Photo from Fruga.
Why You’ll Love It: FRUGA redefines fruit soda by combining real fruit flavors with a refreshing fizz. Offering tropical tastes like Mango, Pink Guava, and Pineapple, FRUGA provides a unique and delightful soda experience.
Best For: Soda enthusiasts looking for a fruit-forward, flavorful alternative to traditional soft drinks.
12. Guinep:
Photo from Guinep.
Why You’ll Love It: Guinep is a non-alcoholic ocean mineral cocktail that offers mood elevation and deep hydration. Infused with the essence of the tropical guinep fruit, it provides a unique flavor profile and a relaxing experience without the drawbacks of alcohol.
Best For: Individuals seeking a sophisticated, non-alcoholic beverage that promotes relaxation and hydration.
BevNET Live Winter 2024 proved once again why it’s the premier event for the beverage industry. From functional drinks to alcohol-free options, the showcased brands highlighted the future of innovation, sustainability, and consumer-first solutions. If you’re ready to elevate your brand and make a lasting impact, book a free discovery call with Publicity For Good today.