Peterson Herard: From Banking to Service, Empowering Mid-Career Professionals

From Banker to Servicepreneur: How Peterson Herard Helps Mid-Career Professionals Start Service Businesses Leveraging Their Existing Skills 

Peterson Herard had it all with a stellar career in corporate banking, conquering top positions at JPMorgan Chase, Northern Trust Corp, and Florida Community Bank, even earning the #1 banker title in his district. But relentless hours and burnout eventually took their toll.

A pivotal moment arrived in 2019 when his daughter Layla was born. Witnessing his wife struggle to find time for even the simplest tasks while he toiled from 7 am to 6 pm, Peterson knew he needed a change. He took a leap of faith, bidding farewell to banking and embarking on an entrepreneurial journey.

The Leap to Entrepreneurship

Starting with freelancing, Peterson gained the initial flexibility he craved. He then pursued digital marketing certification under the guidance of his mentor, Jacob, and launched the successful consultancy, Reap and Sow Media. Through strategic hiring, automation, and diversifying his services, Peterson catapulted his business to multiple six figures.

However, the transition was far from smooth. Peterson admits, “Building a client base, especially in the fiercely competitive digital marketing realm, was an uphill battle.” Yet, he attributes his success to mentorship and certification, which honed his digital marketing expertise.

Balancing Work and Life as a New Father 

In his quest for work-life balance as a new father, Peterson implemented a flexible schedule, established boundaries, and mastered strategic time management. Despite the challenges, his determination paid off in remarkable growth.

Empowering Professionals to Forge Their Service Businesses 

Today, Peterson is dedicated to helping mid-career professionals utilize their existing skills to launch their own service businesses, all through his signature program ServiceBiz Launch Academy.

Peterson’s motivation is crystal clear: “I’m on a mission to teach professionals how to start service businesses on a part-time or full-time basis.” This mission arises from his own transformative journey of pivoting skillsets to find fulfillment in entrepreneurship.

His book, ‘Servicepreneur,’ serves as a guiding light for budding service business owners. Peterson generously shares invaluable insights on Instagram and as a speaker at various engagements.

When asked about his most significant lesson, Peterson underscores the importance of persistence and resilience. “Entrepreneurship is a rollercoaster ride. Keep forging ahead, learn from setbacks, and adapt.”

Conclusion: Peterson Herard’s inspiring journey from a corporate banker to a servicepreneur demonstrates that with the right mindset, support, and determination, professionals can turn their passions into thriving businesses. To learn more about Peterson’s insights and guidance, you can get his book ‘Servicepreneur’ here and follow him on Instagram here.

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