Meet Alvena Ode: The Global Brand Marketing Strategist Taking African Businesses Global

Alvena Ode is a dynamic force in the world of brand marketing and business communications, with a rich background and a proven track record. Armed with a Master’s degree in web design and a first degree in business management from the University of Sunderland, Alvena brings over a decade of experience to the table. Her expertise spans brand marketing, business strategy, and business communications, making her a sought-after consultant for businesses looking to expand their reach.

Alvena firmly believes that African businesses have the potential to serve the global market; they just need the right spotlight and strategic approach. She emphasizes that this transformation begins with a shift in thinking and strategy. Through her innovative approach, Alvena is pioneering the digitalization of small businesses in Africa, having already impacted over 200 businesses.

As the co-founder of Blastily, Alvena’s mission is to help African businesses promote their brands beyond the continent using localized media ads such as radio, billboards, influencers, and cinema movies. Blastily also assists international clients in breaking into the African markets. Her team meticulously crafts roadmaps for market penetration, ensuring a smooth and effective entry.

Strategies for Taking African Businesses Global

Alvena’s approach to taking African businesses global involves leveraging technology, strategic partnerships, and innovative marketing techniques. She believes that most businesses already have the capacity to serve the world; they just need to adjust their strategies. For instance, product-based businesses can utilize global shipping services, while service-based businesses can offer virtual call services.

A key part of Alvena’s strategy includes understanding how to service international markets and setting up structures that facilitate global operations. This can involve creating virtual tours for real estate organisations to expose them to
International investors, offering online consultations for consulting firms, or providing telemedicine services for healthcare providers. It’s about finding ways to make local expertise accessible to a global audience.

To illustrate, consider an African plumber who traditionally relies on physical presence. By offering online consultations or creating basic plumbing courses, this plumber can attract clients from abroad who need guidance on plumbing issues. Especially because plumbing services are priced higher than what you would find in a third-world country. This not only opens up new revenue streams but improves the African economy by shifting their strategy to a global mindset. Alvena’s main focus is to equip small businesses in Africa to operate at a global scale; empowering traditional businesses to innovate to reach global markets.

By implementing these strategies, Alvena and her team at Blastily are transforming how African businesses approach global markets, ensuring they are well-equipped to compete and succeed on the international stage.