Photos by Laurent HOU
German supermodel, influencer, and Glamour magazine’s «Woman of the Year», Martina Hirsch once again affirmed her global style icon status with a dazzling appearance on the red carpet of the 78th Cannes Film Festival. A frequent face of fashion campaigns and Has appeared in publications such as Vogue, Harper’s Bazaar, and L’Officiel, Martina continues to expand her influence through high-profile collaborations and a thriving presence on Instagram.
This year, Martina attended the premiere of «The Phoenician Scheme»—the latest cinematic creation by Wes Anderson, co-written with Roman Coppola. Described by its creators as a “three-way con,” the film blends espionage, dark comedy, and a meditation on family values. At the center of the plot is Zsa-Zsa Korda, a wealthy aviation and arms entrepreneur whose ambitions are constantly challenged by powerful adversaries. The story also revolves around his daughter, Sister Liesel—a nun and sole heir—and her enigmatic mentor, Björn Lund. With Anderson’s signature style, witty dialogue, and intricate storytelling, the film quickly became one of the most talked-about premieres at the festival. The film boasts a star-studded ensemble cast, including Tom Hanks, Bryan Cranston, Mathieu Amalric, Richard Ayoade, Scarlett Johansson, and Hope Davis. It is set to premiere with a limited theatrical release on May 30, followed by a nationwide rollout on June 6.
Martina was seen on the red carpet alongside fellow stars Eva Longoria, Alexander Skarsgård, Daisy Edgar-Jones, Charlotte Le Bon, Julianne Moore, Edward Norton, Shia LaBeou, Halle Berry, and Thalia Besson. Yet it was her presence that truly captivated the photographers and fashion press. Her look for the evening was a masterclass in elegant glamour: a refined gown by Philipp Plein perfectly accentuated her silhouette, paired with luxurious Italian shoes by Rodo and a clutch by Marina Degolle. The final flourish was a selection of exquisite jewelry by Serendipity, adding just the right amount of sparkle to complete the ensemble.
Founded by gemologist Christine Chen in 2017, Serendipity Jewelry reflects a subtle yet profound blend of Eastern and Western aesthetics, merging multicultural influences into stunning creations. The name «Serendipity» itself goes beyond its literal meaning—it embodies Christine’s personal philosophy that every piece of jewelry holds a unique emotion and soul, waiting silently across time for its destined encounter. In Martina’s case, the encounter was nothing short of magical: the luminous stones and refined craftsmanship echoed the poetic elegance of her red-carpet presence.
More than just a red carpet appearance, Martina’s walk was a moment where fashion and cinema met in perfect harmony. Every step, every glance, and every camera flash told a story of sophistication and modern femininity. Fashion critics and fans alike praised her for not just wearing beautiful clothes, but embodying style as a form of personal expression—blending confidence, timeless elegance, and individuality.
Martina’s presence in Cannes has become something of a tradition. Year after year, she returns to the French Riviera not only as a guest but as a visual statement—each appearance a new chapter in her fashion narrative. In a world where popularity is often measured in likes and views, Martina stands out as someone who blends media visibility with depth, commercial success with impeccable taste.
The 78th Cannes Film Festival confirmed once more that Martina Hirsch is far more than a model or influencer. She is a woman whose presence sets the tone for the evening, elevates the red carpet, and naturally integrates into the cultural dialogue—whether in fashion, cinema, or contemporary art. Her appearance at the «Phoenician Scheme» premiere was a highlight of the festival, and her look served as a shining example of what it means to be a true modern muse.
