By Jessica Langford
She’s elegant, bold, and always one step ahead of the trend. Madina Archakova, known on Instagram as @madina_mariposa, is the kind of woman who turns heads not only with her impeccable style but also with her presence. Over the past year, she’s been a guest at some of the most exclusive fashion and beauty events in the world—yet her journey began with a dream and a phone.
We caught up with Madina to talk about what it really takes to become a successful influencer, how she gets invited to top events, and what advice she has for aspiring bloggers.
Q: Madina, your calendar is filled with incredible events—from brand dinners to luxury previews. What has this year been like for you?
Madina: It’s been a whirlwind—in the best way. I’ve had the opportunity to attend such special moments, like a private dinner hosted by Michelle Pfeiffer for Henry Rose, or an unforgettable morning with ReVive and Lele Sadoughi. These events aren’t just about photos—they’re about connecting with people, understanding brand stories, and being part of something creative. It’s a privilege I never take for granted.
Q: A lot of people think being a fashion influencer is all about looking good. What does it really take behind the scenes?
Madina: Oh, it’s so much more than that. You have to build a brand, not just a profile. I’ve spent years developing my voice, learning the business side—contracts, metrics, PR—and really understanding how to create meaningful partnerships. It’s about consistency, authenticity, and showing up even when nobody’s watching yet.
Q: How do you get invited to all these high-profile events? Any secrets?
Madina: It starts with building relationships. When brands trust you to represent them well, they invite you into their world. I’ve been lucky to collaborate with amazing names like Prada Beauty, YSL Beauty, ReVive, Ann Taylor, Calvin Klein, and so many others. But I also reach out, introduce myself, show up prepared, and follow up with gratitude. That’s how you grow.
Q: What do you think sets you apart in such a competitive space?
Madina: I stay true to myself. I don’t chase trends—I interpret them in my own way. My content isn’t just about fashion or beauty; it’s about mood, experience, energy. And I’m multilingual, which has helped me connect with a truly global audience. I think people can feel when you’re real.
Q: What advice would you give someone who wants to become a blogger and go to events like you do?
Madina: Start with what you love and be consistent. Don’t wait for perfection—post, learn, adjust. Take your own photos, tell your story, and always keep learning. And don’t be afraid to DM a brand or attend a local event. Every connection counts. If you work with heart, the industry notices.
Q: And finally—what’s been your favorite moment this year?
Madina: That’s so hard to choose! Maybe the Kering Eyewear press preview—getting a sneak peek at collections from Gucci and Cartier was surreal. But honestly, it’s not just the events. It’s the people I’ve met, the energy of New York, and the feeling that I’m living my dream—and helping others believe they can too.
From fashion weeks to private brand activations, Madina Archakova isn’t just attending the world’s most stylish moments—she’s shaping them. And if her journey proves anything, it’s that a mix of elegance, vision, and fearless drive can take you exactly where you want to go.
