Long before West Coast Wellness Co became a fast-growing force in health coaching, Desiree Alford was a single mom with $200 in her bank account—and a burning desire to create a better life. Her first business, Harts & Pearls, launched in 2011 shortly after the birth of her daughter. It quickly scaled to six figures but was never just about fashion. It was about freedom.
In 2022, a different kind of vision took shape. After more than a decade of sobriety and personal transformation, Desiree knew she had a message the world needed to hear. That message became West Coast Wellness Co, a wellness company that breaks away from surface-level fitness trends to address the real issues—addiction, self-worth, destructive habits, and emotional wounds.
A Wellness Model That Starts from the Inside Out
The cornerstone of her approach is this: true wellness begins within. Her group coaching programs, which combine customized workouts, personalized nutrition, supplement protocols, and peer accountability, are crafted to meet each individual where they are—physically, emotionally, and mentally.
Clients don’t just lose weight. They change their lives. Desiree recalls one woman in her first year of coaching who struggled with suicidal thoughts and years of emotional pain. After completing the program, she had lost over 60 pounds and found joy again. Moments like that confirm Desiree’s belief that wellness isn’t about aesthetics; it’s about reclaiming identity.
Inspired by her father’s legacy—an entrepreneur who ran several successful businesses before passing away from ALS—Desiree named her company to honor him. The word “coast” is a nod to their Pacific roots; “wellness” to her mission.
Her programs now fill up within days. A new 30-day challenge and nutrition meal plan are in development, further expanding what’s already a comprehensive coaching ecosystem.
Still, Desiree’s philosophy remains grounded: lead with purpose, serve through action, and heal through truth. For anyone who’s lost themselves in cycles of addiction, stress, or surface-level solutions, West Coast Wellness Co offers a chance to finally break free—and stay free.
Follow along at shopwestcoastwellness.com and @westcoastwellness.co.
