Fringe Golf is more than just a golf apparel brand—it’s a movement redefining how golfers express themselves on and off the course. Founded by Jeffrey Resten and co-founder Wes, Fringe Golf blends timeless golf tradition with surf-inspired style, offering semi-premium clothing and accessories that embody individuality, comfort, and authenticity.
For Jeff and Wes, Fringe Golf began as a passion project fueled by their shared love of the game and personal connection to a deeper cause. Both founders lost parents to Alzheimer’s, inspiring them to use their platform to give back. A portion of every order supports Alzheimer’s and dementia research, adding purpose to every purchase.
The Mission Behind Fringe Golf
At its core, Fringe Golf aims to “respect the tradition and redefine the style.” The brand’s vision is to make golf fashion more approachable, comfortable, and creative without sacrificing quality. Their product lines—from custom polos to accessories like snus tins and head covers—draw inspiration from coastal living, infusing a laid-back, surf-meets-fairway vibe into every design.
Jeff and Wes identified a major gap in the market: most golf apparel was either overpriced or uninspired. They wanted to build something real—something for golfers who sit on the “fringe” of the sport, those who love the game but don’t fit the old-school mold. With that philosophy, Fringe Golf has grown into a trusted brand that empowers golfers to look good, feel good, and make an impact.
Balancing Tradition, Creativity, and Community
Launching Fringe Golf wasn’t easy. Entering a saturated market while balancing full-time responsibilities required grit, adaptability, and a deep connection to their mission. Through targeted digital marketing, authentic social media engagement, and continuous feedback from customers, the brand evolved organically.
A major turning point came when Jeff and Wes connected—their partnership became the heartbeat of the company. Wes’s experience as a golfer and stylistic insight helped refine the brand’s look and feel, while Jeff’s creative drive and entrepreneurial mindset laid the foundation for growth. Together, they crafted a brand that not only sells apparel but tells a story.
A Brand with a Cause and a Future
Beyond fashion, Fringe Golf is building a community of golfers who care about more than just their swing. The founders actively connect with customers through social platforms like Instagram, encouraging collaboration and feedback to shape future product lines.
Looking ahead, Fringe Golf plans to expand into women’s apparel, collaborate with new partners, and continue supporting brain health awareness. For Jeff and Wes, it’s not just about growing a business—it’s about growing a movement that unites style, sport, and compassion.
Fringe Golf proves that innovation in golf doesn’t come from breaking the rules—it comes from rewriting them with heart.
