From working multiple jobs to becoming a viral content creator and founder of a rising lifestyle brand, Tristen Johnson’s story is one of transformation. As the visionary behind CRUNCHTIME, Johnson is not just building a brand—he’s leading a movement for creators who value freedom, self-expression, and personal evolution.
Growing up in northeast Ohio, Johnson faced the common struggle of wanting more time and money to chase his passions. “Seeing my family work hard every day while still being limited by time inspired me to change my future,” he says. That realization lit the entrepreneurial spark. He started by building his presence on social media—documenting his journey, exploring modeling, acting, and content creation—until one video went viral. That moment cemented his commitment to the hustle.
Building the CRUNCHTIME Mindset
The essence of Tristen Johnson CRUNCHTIME is about taking control of your life and doing things on your terms. Johnson’s content resonates with a laid-back yet driven audience—fellow creators and go-getters who want more out of life. “My philosophy is simple: hard work and dedication. As long as I stay consistent, I know I’ll get anything I desire.”
Over time, Johnson overcame one of the biggest roadblocks many entrepreneurs face: his own mindset. “It took years of research and trial and error,” he admits. “Once I stopped doubting and started believing in my own lane, everything began to shift.”
From Viral Wins to Long-Term Vision
CRUNCHTIME is more than a catchy brand name—it’s a lifestyle. Johnson is expanding his presence into fashion and art, aiming to create a cultural imprint that inspires others to build and thrive. He maintains balance through structure, building schedules that allow him to handle growth without burning out.
His leadership style has evolved too. “I started off quiet, but now I lead hands-on. I teach what I’ve learned and help others elevate.” He stays plugged into the entrepreneurial ecosystem through events, travel, and daily networking, proving that constant learning and connection are key to scaling a vision.
Johnson’s message to aspiring entrepreneurs is clear: “The more you learn and test your knowledge, the more growth you’ll see. Don’t be afraid to start small—just be consistent.”
With CRUNCHTIME, Tristen Johnson isn’t just building a business—he’s building a mindset.
