For Amber Giroux, snowmobiling has always been about more than the thrill of the ride. It is a connection to family, a source of personal growth, and a community that has shaped nearly four decades of her life. That lifelong commitment was recognized on October 17, 2026, when Giroux received the Ambassador of the Year Award from the Alberta Snowmobile Association (ASA) at the Chateau Lacombe in Edmonton, Alberta.
The recognition celebrates Giroux’s dedication to promoting snowmobiling, supporting fellow riders, and encouraging others to discover the confidence and camaraderie that come with powersports. For someone who has spent 39 years immersed in the sport, the award carries particular meaning.
Yet Giroux sees the honour as something shared with the volunteers, clubs, and community members who have helped make the journey possible.
A Lifelong Passion Rooted in Family and Community
Giroux’s relationship with snowmobiling began in childhood, growing up in a family where riding was a shared passion. What started as family adventures gradually became an important part of her identity, introducing her to friendships, experiences, and opportunities that would influence her personal and professional path.
Over the years, she came to appreciate how powersports could bring people together across generations and backgrounds. The machines offered adventure, but the relationships built along the way gave those experiences lasting significance.
That understanding eventually shaped her approach to mentorship and community involvement.
Through her work as an ASA Ambassador and volunteer with the David Thompson SnowRiders, Giroux has remained committed to helping others experience the sport while contributing to the organizations that sustain it.
Her involvement reflects a belief that strong recreational communities depend on people willing to contribute their time, knowledge, and encouragement.
Turning Personal Passion Into a Purposeful Mission
Giroux has carried many of those lessons into her business, Let Your Wheels Unwind You, which combines off road powersports coaching, confidence building experiences, and mental performance mentorship.
Her approach recognizes that learning to ride often involves confronting challenges that extend beyond technical ability. Fear, self doubt, and hesitation can influence how people approach unfamiliar situations, whether they are navigating a trail or facing difficulties elsewhere in life.
Giroux works with individuals from different backgrounds to help them develop confidence, trust their abilities, and become more comfortable stepping beyond familiar limits.
For her, the connection between riding and personal growth is deeply practical. Each new skill learned and obstacle overcome can become evidence of what someone is capable of achieving.
That philosophy also informs how she views leadership. Rather than measuring success solely through personal accomplishments, Giroux places considerable value on the opportunities she can create for others.
“I’ve always believed that passion is meant to be shared, not kept to ourselves,” Giroux says. “When we give our time, share our knowledge, and create opportunities for others, we build something far greater than personal success.”
Looking Ahead to the 2027 ASA Snowmobile Jamboree
The recognition arrives as Giroux and her fellow volunteers prepare for another significant occasion.
The David Thompson SnowRiders have been selected by the Alberta Snowmobile Association to host the 2027 ASA Snowmobile Jamboree in Sylvan Lake, Alberta, on February 13, 2027.
The event will bring together riders, families, volunteers, and snowmobiling enthusiasts from across the province, providing an opportunity to celebrate the sport and strengthen relationships within Alberta’s snowmobiling community.
As a club volunteer and ASA Ambassador, Giroux is particularly enthusiastic about helping welcome participants and showcasing the collective effort behind the gathering.
For Giroux, receiving Ambassador of the Year is a meaningful milestone, but it has also reinforced something she has believed for years: the influence of one person’s generosity can extend well beyond the moment it is offered.
Her hope is that the recognition encourages others to volunteer, mentor, and contribute to communities that matter to them.
After 39 years of riding, her enthusiasm remains closely tied to the people she meets and the confidence she helps others discover. The award recognizes her contributions so far, while the upcoming jamboree offers another opportunity to continue that work.
Learn More
To learn more about Amber Giroux, her powersports coaching, confidence building experiences, and community involvement through Let Your Wheels Unwind You, follow her on Instagram at @letyourwheelsunwindyou.
