In a world where creativity and organic living go hand in hand, Nola McDowell has created a space that empowers individuals to reconnect with their true selves. As the founder of Abstract Energy, Nola’s journey from a young mother to a successful entrepreneur has been marked by her dedication to promoting wellness through creative expression and natural products. With a deep understanding of the earth’s transformation, Nola’s mission is to help others achieve a balanced and positive life.
The Creative Journey of Nola McDowell
Nola’s journey into entrepreneurship began with a passion for creativity, nurtured from a young age. Inspired by a small business owner who crafted clay earrings, Nola dove into research and began creating her own jewelry. What started as a small hobby quickly turned into a thriving business, and by 2022, she officially launched Abstract Energy. The company specializes in handmade products that promote both creative expression and healing, with a focus on organic cotton clothing and other natural items. Over the years, Nola has expanded her product range and recently forged a partnership with Rare Tea Co., offering organic loose-leaf teas straight from London’s farms.
Healing Through Creativity and Organic Living
As an entrepreneur, Nola believes in the healing power of creativity. Through her own journey of overcoming personal trauma, she discovered that engaging in creative expression could help heal both the mind and body. Whether it’s creating a piece of art, wearing a hand-crafted outfit, or using an organic candle, Abstract Energy seeks to provide customers with products that inspire healing and inner peace.
“I’ve always been passionate about helping others step into their creative side,” Nola shares. “The goal is to provide people with products that not only look good but also help them feel good inside.”
For Nola, Abstract Energy isn’t just a business; it’s a platform for everyone to embrace the lifestyle they’ve always dreamed of living. Her target audience ranges from teens to adults, helping them to find themselves through creativity and organic living in a world that can often feel overwhelming.
The Power of an Entrepreneurial Mindset
Nola’s entrepreneurial journey has been shaped by resilience, persistence, and a strong focus on opportunities. Despite the challenges of managing the back-end of a business, such as tracking income and expenses, Nola has used each obstacle as a chance to learn and grow. Her mindset is built on the idea that failure isn’t something to fear but rather an opportunity to innovate and improve.
“I focus on iteration and learning. I test new ideas, get feedback, and refine them constantly,” Nola explains. “It’s all about making progress, not being perfect.”
Building Connections and Growing the Brand
A key milestone in Abstract Energy’s growth was Nola’s ability to create valuable connections within the entrepreneurial ecosystem. One such connection is with Rare Tea Co., a small business in London, which has allowed her to offer organic teas as part of her product lineup. This collaboration is just one example of how Nola has used her network to expand her offerings and reach new customers.
Nola’s events, like her pop-up shops, are another example of her dedication to growing her business and creating connections. Every week, she participates in local events throughout the summer, where she connects with customers in person and shares her passion for creativity and healing.
Future Vision: A Journey of Growth
Looking ahead, Nola envisions Abstract Energy as a company that will continue to provide healing products and inspire others to embrace their creative sides. She plans to expand her handmade and healing art offerings while continuing to grow the brand through collaborations, events, and even “abstract adventures” designed to show others the beauty of the world.
“My goal is to show others how living simply can be the most fulfilling way of life,” Nola says. “Through creativity and healing, we can all live the lifestyle we’ve always dreamed of.”
Nola’s entrepreneurial journey is far from over, and with the support of her growing community, she is excited to see where this path will take her. For more on Abstract Energy and to explore her range of products, visit her website and follow her on Instagram.
