Death Grip Wax: Mustache Grooming Revolution

Revolutionizing the Mustache Grooming Industry with Quality and Innovation

Founded in 2014 by U.S. veteran Derwood Willhite and his wife Megan, Death Grip Wax has evolved from a humble endeavor under the parent brand Vintage Grooming to a thriving business, thanks to the passionate leadership of Levi Harris since November 2019. Combining a sense of humor with unwavering dedication to grooming excellence, Harris has propelled Death Grip Wax to become a leading name in the mustache grooming industry. With an array of high-quality products and a commitment to customer satisfaction, Death Grip Wax continues to redefine what it means to achieve the perfect mustache.

The Birth of a Legend

Levi Harris, now affectionately known as “@simplystachen” and the USA National Champion for groomed handlebar mustaches, never anticipated becoming “the mustache guy.” It all began as a lighthearted joke when he decided to grow his mustache for Movember. However, as the month progressed, something extraordinary happened—Harris’s mustache seemed to take on a life of its own.

The thick, curly handlebar mustache became a spectacle wherever Harris went, capturing the attention and curiosity of onlookers. Strangers would approach him, intrigued by his striking facial hair. Harris quickly realized that his mustache had become his trademark, a symbol that sparked conversations and brought joy to those around him. Embracing the unexpected attention, he embraced the journey, exclaiming, “The joke just keeps getting bigger!”

Inspiring Purposeful Grooming

At Death Grip Wax, the power of purposeful grooming takes center stage. The brand’s mission is to inspire and empower men to live purposefully, continuously pursuing their true potential. Recognizing that looking and feeling one’s best plays a pivotal role in achieving success, Death Grip Wax is there to support individuals every step of the way.

Based in the picturesque Woodland Park, Colorado, Death Grip Wax prides itself on unwavering dedication to excellence and a commitment to offering the highest quality grooming products on the market. Their flagship product line, the Death Grip Mustache Waxes, has triumphed in national mustache championships for three consecutive years. This unmatched performance serves as a testament to the brand’s unwavering pursuit of quality, precision, and dedication in every product they create.

From Obscurity to Success: Leveraging Social Media

When Harris acquired Death Grip Wax, the company had minimal name recognition. He knew that spreading the word to potential customers would be crucial, but he faced the challenge of a limited marketing budget. Determined to make an impact, Harris turned to social media as his solution.

Through Death Grip Wax’s Instagram and Facebook pages, Harris began sharing pictures and videos of his own extraordinary handlebar mustache. He also provided grooming tips and advice, engaging with a growing community of facial hair enthusiasts. Collaborating with influencers in the mustache community, Harris offered Death Grip Wax samples in exchange for reviews and shoutouts. This initiative led to the formation of the Death Grip Brotherhood, a thriving online community.

As Death Grip Wax gained traction, Harris faced a new challenge—managing growth. Orders poured in, and he found himself overwhelmed by the demand. To keep up, he expanded his team, invested in new equipment, and secured a larger warehouse in Woodland Park for manufacturing and operations. Prioritizing customer service became his focus, as he recognized the importance of ensuring customer satisfaction. He responded promptly to every email and message, going above and beyond to ensure that every order was shipped quickly and accurately.

Today, Death Grip Mustache Wax stands as the best-known brand in the industry, a testament to Harris’s commitment to quality, social media engagement, and exceptional customer service. Yet, he remains driven to innovate and expand the Death Grip product line, keeping the brand at the forefront of the mustache wax industry.

Expansion and Innovation: A Complete Grooming Experience

Harris’s determination to expand Death Grip’s product line drove the brand to new heights. Recognizing the need to cater to diverse customer preferences, he set out to develop a comprehensive range of mustache grooming products.

Initially, Harris focused on creating new mustache wax formulas with varying hold levels and textures. Over three years, he developed three new waxes: Bare Bones, offering a medium hold for a styled, natural look; Sudden Death, providing a strong hold with easy “no heat” application; and Bone Crusher, delivering extra-strong and firm hold. These additions complemented the original Death Grip Mustache Wax, which featured an extra-strong and extra-tacky hold.

By expanding the range of waxes, Death Grip successfully appealed to a wider customer base with different preferences in hold, texture, and application. This diversification significantly enhanced the brand’s appeal and fostered greater customer loyalty.

Harris didn’t stop at mustache waxes; he also created Night Fury, the first mustache wax remover, and expanded into accessories tailored to mustache grooming needs. Pocket mustache combs, brushes, travel bags, shave soaps, and oils were added to the product line, ensuring a complete grooming experience for mustache enthusiasts. The introduction of these accessories not only boosted sales but also fostered brand loyalty, as customers who purchased Death Grip Mustache Wax products often returned for the accompanying accessories.

Championing the Art of Grooming: The Road to the World Beard and Mustache Championships

Exciting news surrounds Levi Harris, the winner of the 2022 USA National Beard and Mustache Competition for Groomed Mustache. Harris now heads to Germany for the highly anticipated 2023 World Beard and Mustache Championships, representing the United States and Death Grip with pride.

Levi Harris’s unparalleled grooming skills and unwavering commitment to his craft earned him the top spot in the Groomed Mustache category at the prestigious USA National Beard and Mustache Competition. Now, he embarks on an international stage to showcase his talents and compete against the world’s finest at the World Beard and Mustache Championships in Germany.

Held every two years, the World Beard and Mustache Championships attract the most exceptional competitors from around the globe. These individuals vie for recognition in various categories, celebrating the diversity and artistry of facial hair. With his extraordinary grooming skills and unwavering determination, Harris is poised to make an indelible impression on judges and spectators alike.

As Harris undertakes this extraordinary journey, the Death Grip Wax community wishes him the best of luck and success at the World Beard and Mustache Championships. Levi’s dedication, passion, and remarkable talent are sure to leave an enduring mark on the international stage, showcasing the artistry and creativity of facial hair grooming.


Death Grip Wax, spearheaded by Levi Harris, has revolutionized the mustache grooming industry through its commitment to quality, innovation, and exceptional customer service. From its humble origins to its current status as a leading brand, Death Grip Wax continues to inspire and empower men worldwide to embrace purposeful grooming in their pursuit of true potential. With a diverse product line and an unwavering focus on excellence, Death Grip Wax remains at the forefront of the mustache grooming industry, ready to shape the future of facial hair with style and confidence.

To stay connected with Levi Harris’s incredible journey and to show your support as he represents the USA in Germany, follow his social media channels and stay tuned to the official coverage of the World Beard and Mustache Championships. Together, let’s celebrate the artistry and craftsmanship behind Death Grip Wax and the wider facial hair grooming community.

To stay connected with Death Grip Wax and learn more about their products, you can visit their official website:

For updates, grooming tips, and behind-the-scenes content, follow Death Grip Wax on Instagram:

To explore and purchase Death Grip Mustache Wax on Amazon, check out their product page:


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